INTRODUCTION

M PERFORM (“we”, “our”, “us”) provides personalized coaching programs for individuals who want to improve their health, performance, and well-being.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information.

By using our website (www.marcusmackay.co) or submitting any forms, you agree to the terms outlined below.

INFORMATION WE COLLECT

When you visit our website, interact with our content, or join our programs, we may collect the following types of information:

1. Information You Provide

• Contact information such as your name, email address, and phone number when you complete a form, quiz, consultation request, or program application.

• Health and lifestyle information you voluntarily provide during consultations, assessments, or questionnaires.

• Payment details when enrolling in coaching services (payments are processed securely by third-party providers).

• Communication information when you contact us by email or messaging platforms.

2. Information Collected Automatically

• Website usage data such as IP address, browser type, pages visited, time on site, and referring URLs.

• Cookies and tracking technologies that help us measure performance, personalize experiences, and improve our website functionality.

3. Information from Advertising and Analytics Platforms

When you interact with M PERFORM advertisements (e.g., on LinkedIn, Meta/Facebook, Google), we may receive analytics data such as:

• Ad engagement and conversions

• Website behavior after clicking advertisements

• Device and browsing information

We do not collect or store passwords, financial account access, or sensitive personal identification documents.

HOW WE USE YOUR INFORMATION

We use collected information to:

• Respond to your inquiries and deliver requested services.

• Personalize coaching programs and recommendations.

• Manage appointments, coaching, and communication.

• Improve our website, content, and marketing effectiveness.

• Process payments and manage business operations.

• Comply with legal and regulatory requirements.

• Send email communications related to coaching, updates, or content (you may unsubscribe at any time).

We do not sell or rent your personal data to third parties.

SHARING OF INFORMATION

We may share information only with trusted partners who help operate our business, under strict confidentiality. These may include:

• Payment processors (e.g., Stripe).

• Email marketing and communication platforms.

• Website analytics providers (e.g., Google Analytics).

• Advertising platforms (e.g., Meta, LinkedIn, Google Ads).

• Heatmap and website behavior tools.

• Legal or accounting services when required.

These partners are only given access to information necessary to perform their services.

We may also disclose information if required by law, subpoena, or court order.

DATA RETENTION

We retain your personal data only for as long as necessary to provide our services and maintain business records.

If you request deletion, your data will be removed from our systems within 30 days, except where retention is required by law or legitimate business interests (e.g., payment records).

SECURITY

We implement industry-standard measures to safeguard your information, including:

• Secure website connections (HTTPS).

• Secure payment processing via trusted providers.

• Restricted staff access to sensitive information.

While we maintain strict security practices, no online system is 100% secure, and we cannot guarantee absolute security

YOUR RIGHTS

Depending on your location (e.g., Canada, GDPR regions, California), you may have rights to:

• Access the personal data we hold about you.

• Request correction of your personal data.

• Request deletion of your personal data.

• Withdraw consent for data processing.

• Opt out of marketing communications.

• Request data portability.

You can exercise these rights by contacting us (see Contact section below).

COOKIES & TRACKING TECHNOLOGY

We use cookies and similar technologies to enhance user experience and measure website performance.

Cookies may be used for:

• Website functionality

• Analytics and performance measurement

• Advertising and remarketing

• Tracking conversions from advertisements

You can adjust your browser settings to refuse cookies, though some parts of the website may not function properly.

Advertising platforms like LinkedIn, Meta, and Google may use cookies or pixels for audience targeting and performance measurement.

THIRD-PARTY SERVICES

We use trusted third-party services to operate our business and website. These may include:

• Payment processors

• Email and communication platforms

• Website analytics tools

• Advertising platforms

• Scheduling and booking systems

• Community or coaching platforms

These third parties have their own privacy policies governing how they handle data.

EMAIL COMMUNICATIONS

If you submit your email address through our website, application forms, or consultations, you may receive emails related to:

• Coaching services

• Program updates

• Educational content

• Business updates

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in emails or contacting us directly.

CHILDREN’S POLICY

Our services and programs are intended for individuals aged 18 and older.

We do not knowingly collect personal information from minors. If you believe a child has provided personal information, please contact us immediately for removal.

CONTACT US

If you have any questions, requests, or concerns about this Privacy Policy, please contact us at:

coach@marcusmackay.co

www.marcusmackay.co

Data Deletion Requests:

If you would like your data associated with M PERFORM to be deleted, please email us.

We will remove your personal information and all associated records within 30 days of your verified request.

TERMS OF SERVICE SUMMARY

By using our website or participating in M PERFORM programs, you agree to:

• Provide accurate information when enrolling or applying.

• Use the website and materials for personal, non-commercial purposes.

• Acknowledge that coaching services do not replace medical advice or treatment.

• Accept responsibility for any decisions made based on information provided through our services.

M PERFORM is not responsible for any decisions made based on information provided through our website or programs.

UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.